What are your company’s employee headshots actually saying?
Your employees are the face and brand of your company and it’s vital to align this image with the rest of your company’s culture, branding, marketing and language.
A new startup’s conservative headshots may not match their Bay Area image, scaring away potential new hires.
A financial institution’s chaotic headshots may not speak to their polish and professionalism, building doubt in potential client partners.
All the marketing campaigns, brand guidelines and PR efforts can be immediately defeated by employee headshots that run in opposition to the message and image your company has worked hard to build.
It’s why our clients like the American College of Osteopathic Surgeons and the Association of Corporate Counsel have chosen us for their employees’ headshots.
When is it Time For New Corporate Headshots?
While partnering with corporate, non-profit and trade organization clients, we’ve identified five opportunities when you should invest in new corporate headshots.
New employees
If you’ve just hired new employees, especially in leadership, you’ll want them to feel as if they’re part of the organization. Ensure their headshots match their colleagues’ and welcome them to the team.
Company changes
When a company purchase, large organizational restructure or mission statement change occurs, corporate headshots can unify your team with cohesive images.
photo refresh
People and styles change! If it’s been more than two years since your previous round of headshots, it’s time to upgrade so your company doesn’t look stuck in the past.
company gathering
Company gatherings are the perfect spot to capture headshots because everyone is in one place and dressed to impress. Use this opportunity to unify your brand image.
corporate rebrand
If your company has new design language or fresh branding, extend its impact to your team’s corporate headshots, unifying all of your communication and marketing channels.
The corporate headshot process
Our professional corporate headshots are 100% custom and tailored to your company’s branding and culture, taken by expert photographers who know how to communicate your brand.
If it’s time to upgrade your organization’s corporate employee headshots, unify your brand message and communicate to your clients, vendors and potential employees who your team is, we’d love to partner with you and your team soon! Please get in touch with us today to learn more.